Help Enterprises

Enhancing the lifestyle, independence & ambitions of people with disability

Rick and Benny making a difference

Rick and Benny making a difference

The Gap Coles has something that no other Coles does: Benny and Rick the Customer Service Kings; two hardworking legends who know how to get the job done.  


Benny has been working at the store for 25 years, making him not only a local celebrity but also one of HELP’s longest running success stories

Benny is somewhat of a permanent fixture at Coles The Gap, and is a valued member of the team – popular with workmates and customers alike. 

“I love working for Coles – always have. We’re all mates, they help us and we help them – that’s the way it should be”, said Benny.  


Teammate Rick Sutton is another long-term employee at The Gap and supported through the DES (Disability Employment Service) HELP program. Like Benny, Rick has become a much-loved part of the Coles team and has been able to make impressive progress during his employment. 

Rick's initial jobs at Coles were crushing and disposing of cardboard packaging, before being promoted to store presentation.  His attention to detail and ability to help customers find what they’re looking for are skills that are admired by many of his teammates. 

“If I had 12 Ricks my life would just be amazing and so easy because he just does such a brilliant job everyday”, said Store Manager Anita Berriman.  

Before working with Benny and Rick, Anita had not worked with anyone with disability, or on the DES program.  

“Until I came to The Gap I’d never had anyone in-store that was on a supported wage or disability so it’s definitely a new experience for me, but it’s been really really positive,” she said. 

“It makes such a difference to our store and to the team members. It really gives them [Rick and Benny] a sense of belonging and a sense of purpose. I know for Rick, it provides him with some really great structure to his week – he bases everything he does around work, he loves to be involved in the team, and I know Benny does as well.”  


HELP Relationship Manager Rod Freiberg has been working with the team at Coles The Gap for the past 6 years to support Rick and Benny in their roles.   

Rob has seen Rick and Benny make impressive progress in their careers, and even played a key part in getting Rick's health back on track after a diabetes diagnosis.

Coles has a long history of supporting people with disability and collaborates with the HELP team on a regular basis to make sure Rick and Benny have new opportunities for growth.  

Fellow teammate and assistant manager Tim Madden is a passionate advocate for diversity in the workplace.  His advice to prospective employers looking to hire people with disability is simply, “Give it a go! Everyone’s got a story. There’s more to people than just the outside”.